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New Hospitality Leader Sees a Brighter Year Ahead

January 13, 2022

Portsmouth’s Jennifer Gullins has been named president and CEO of PEAK Events Services, New England’s largest event rental and tenting company.

Most recently serving as senior vice president of sales and mar­keting, Gullins will succeed co- CEO’s Bob Traina and Larry Green, who will remain active in the com­pany.

Gullins joined PEAK in 2013 via a merger with Rentals Unlimited and set about implementing a commercial strategy for expan­sion. She brings more than 20 years of industry experience and a passion for what she called “customer centricity” to the role, with a keen focus on people and culture. The board concluded that her oversight was instrumental in navigating the company through­out the COVID-19 pandemic.

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